"Politics is grabbing hold of [one to one communications]."
"We had this small data management chore [before]...promptly at the end of the campaign we'd throw all the data away."
"Nobody remembered anything about what people were telling them about the political transactions that they were making with these folks."
"They have the opportunity to remember something about each of those conversations associated with that person and by doing that have a richer and more powerful conversation whenever you go talk to them."
"Salesforce is moving into the political world."
"You have all of these great tools now for managing the contacts."
"They are building a rich memory about what you care about and what you're interested in."
Catalyst gave a permanent repository for this information.
"Each organization can have a better institutional long term memory."
Progressive organizations can "share with eachother and leverage information together."
"Increase learning over time and use it to become more accurate in your predictions" about what buyers or voters may be interested in.