He discusses software as a service.
The future would allow a 360 degree view of the donor, providing their motivations and interets, history of donations, etc.
He says salesforce.com is very easy to use, and they will be helping people get started at a booth at the conference. "Use the Internet to run your organzation, use the Internet to run your campaign"
"It really is the secret weapon to the 2008 campaign"